Are you struggling to get people to open your email newsletters?
I hear you. Whatâ€™s the point of sending email newsletters out if nobody reads them
I got so bored with crafting great emails and having less than 10% of my people opening them. So I decided to put on my detectives hat and find out how I could get them to respond.
My last email got opened by more than 30% of my database. And if you know anything about email marketing, thatâ€™s good. Very good.
I didnâ€™t have to offer anything for free and I didnâ€™t pay lots of cash to a clever copywriter.
Hereâ€™s the three changes I made that will help you to improve your open rate:
- Go for quality over quantity. Be specific about where you place your sign up forms and links to your sign up forms. There is no point commenting in a forum and leaving a link to your sign up form unless the community in that forum is highly interested in what it is you are offering. Also make sure that whatever you offer to entice them to sign up is highly relevant to the types of communication you plan on sending them in the future. This might sound obvious, but it happens all the time.
- Offer your readers BENEFITS. Shock horror but nobody really cares about your new product, the fact that you moved offices or how clever you think you are, unless it benefits them in some way. So always speak to your readers in terms of the benefits they will get from reading your newsletter.
- Be consistent. Trust comes from consistency of behaviour so email your readers consistently. If that means once a month, then make it once a month every month. Otherwise your readers will feel unsure of why youâ€™re emailing them and what your motivations are.
The biggest mistake is starting out with a bang and then not following through. Stay consistent.
The first thing to do right now is plan your next email newsletter, search for some forums to find new subscribers and offer something awesome for them to join your list.
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